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Business Strategy Using AI

You're Not Behind—
You're at the Decision Point

Executive consulting for leaders who need a board-ready AI strategy in weeks, not buzzwords. Business outcomes over technical complexity.

Business-First Approach1,000+ Deals ClosedBuilt Production SaaSEntrepreneur-to-Entrepreneur

The Executive AI Gap

You're not alone. Most leaders face the same uncertainty around AI transformation.

73%

Executives lack strong understanding of how AI will change their industry

63%

Stalled AI initiatives cite lack of executive alignment

68%

Companies say AI adoption has caused internal division

About Your Consultant

I'm not a theoretical consultant. I've built successful business revenue, then went deep technical. Now I help leaders navigate the intersection.

I came from your world—100% business side. Sales, revenue targets, executive stakeholders, 1,000+ closed deals. Zero programming background. Zero technical training.

When AI tools emerged, I realized something profound: you don't need to learn to code—you need to learn to leverage AI. So I did. 10,000+ prompts later, I've built 4 production platforms from scratch, integrated 5 enterprise APIs, and deployed systems that meet government-grade compliance standards.

I AM one of you, and I know I can make you one of me. That transition fundamentally changed how I think about AI strategy: not as systems that must survive cost constraints, reliability demands, and human adoption.

Bradly Hendrixson

Founder, IntelektAI & EarthOptix | AI-Native Business Leader

Business Executive Who Mastered AI Tools (Not Programming)

Connect on LinkedIn

I help C-suite executives and business leaders develop practical AI strategy—without getting lost in technical complexity or learning to code. I understand your world because I AM you: closed 1,000+ deals on the business side, then taught myself to leverage AI tools to build production SaaS platforms—no programming background required.

I don't teach coding. I teach executives how to wield AI tools to build what used to require engineering teams.

My proof: 10,000+ AI prompts • 4 Next.js projects from scratch • 4 production sites deployed (earthoptix.com, platform.earthoptix.com, intelektai.com, subletla.com) • All on AWS • All solo • Zero traditional programming training

2025 Perplexity AI Business Fellow
Matchbox Studios Business Incubator 2024
AWS Startups Program Participant
10,000+ AI Prompts • 4 Production Sites
SBIR/Government Contracts Approved
Business Leader → AI Tool Master

These weren't resume additions—they were earned by mastering AI tools to build, deploy, and operate real production systems. No computer science degree. No coding bootcamp. Just AI-assisted execution.

How I Bridge Business & Technical Domains

Most consultants have one side or the other. I operate at the intersection—where real AI transformation actually happens.

Business Leadership

  • 1,000+ deals closed across multiple industries
  • Deep expertise in sales, revenue ops, customer acquisition
  • Understand margin pressure, quarterly targets, board expectations
  • Built go-to-market strategies from scratch

Technical Execution

  • Built production SaaS platform solo (full-stack)
  • Expert in AWS architecture, CDK Infrastructure-as-Code
  • Integrated 5 enterprise data APIs into live platform
  • Deployed across multiple AWS services at scale

Why This Isn't Traditional Consulting

I don't arrive with slideware built by someone else. Every framework I use has been pressure-tested in production systems I've built and operated. That means my advice accounts for:

  • Real infrastructure costs
  • Data quality and latency issues
  • AI failure modes and guardrails
  • Organizational resistance during rollout

This is why my engagements focus on decisions leaders can actually stand behind—not theoretical best practices.

Who I Work Best With

Enterprise & Regulated Industries

Leaders in healthcare, finance, government, or enterprise environments where AI strategy must account for compliance, security, and organizational complexity.

You need strategies that survive audit trails and board scrutiny.

Founder-Led & Growth-Stage Companies

Entrepreneurs and executives building SaaS, B2B platforms, or scalable products who need to integrate AI without derailing their core business.

You're optimizing for speed, but not at the expense of sustainability.

If your organization operates under government-grade expectations or needs AI systems that meet federal compliance standards, my EarthOptix platform experience translates directly.

Why This Combination Matters for Your AI Strategy

I Speak Both Languages

You can ask me about ROI and I understand margin impact. Ask me about technical architecture and I know Lambda cold starts. This is rare.

No Surprises or Overselling

I've lived both the business pressure and technical reality. I won't tell you AI will solve everything, and I won't oversell technical solutions that don't move your business forward.

Practical Over Theory

Every framework I teach you, every decision tree, every metric—I use in my own work. This isn't MBA theory. It's what actually works when real consequences are on the line.

Technical Credibility

I can advise on build vs. buy, vendor selection, cloud strategy, and AI infrastructure choices because I've done all of it myself. You won't get outsmarted by your technical team.

Proof of Execution

EarthOptix is my live, production climate-intelligence platform. It's not a demo—it's a fully operational SaaS product that proves I understand enterprise systems at scale.

EarthOptix: Climate Intelligence Platform

Production SaaS platform integrating 5 authoritative data streams, processed in real-time, with AI-powered conversational interface using AWS Bedrock (Claude Sonnet 4.5)

5 Enterprise Data APIs Integrated

GOES-R ABI
Real-time satellite imagery, 16 spectral bands
NEXRAD
Radar data from 160+ U.S. sites
NASA EONET
Disaster tracking, 12 hazard categories
NOAA GFS
Global forecasts out to 384 hours
OpenWeather
High-frequency operational conditions

AWS Services Used Daily

Compute
Lambda
Amplify
EC2
Data
S3
DynamoDB
RDS
AI & Integration
Bedrock
API Gateway
EventBridge
Security
Cognito
IAM
KMS
Monitoring
CloudWatch
X-Ray
CloudFront
Infrastructure
AWS CDK
CloudFormation
Route 53

What This Proves

I understand enterprise data integration at scale. Wiring 5 APIs isn't copy-paste—it requires understanding data formats, refresh rates, security requirements, and optimization patterns. This is exactly the kind of complexity your organization will face with AI systems. I don't advise from theory—I build, deploy, and operate the same systems my clients rely on.

Flexible Option

Hourly Consulting

$100–$175/hour

Need flexibility? Book consulting hours for strategy sessions, workshops, advisory calls, or project-based work.

Two Pathways to AI Clarity

Accessible, results-focused engagements for solos, SMBs, and mid-market companies

Tier 2: Full Transformation

Complete business transformation program

$7,500–$10,000
One-time fee

Included Modules:

Module 1Module 2Module 3Module 4
Purchase Tier 2

AI Strategy Quick Start

$2,500–$3,500

1-week intensive · Quick wins focused

90-minute strategy session
AI opportunity assessment (top 3 use cases)
Quick-win action plan
30-day follow-up check-in

Perfect for: Solos, startups, small businesses

Purchase Tier 1 ($2,500)
Most Popular

AI Readiness Sprint

$7,500–$10,000

3-week engagement · Full roadmap

Current state assessment
Prioritized roadmap (6–12 months)
ROI framework
Implementation starter kit
60 days email support

Perfect for: SMBs, growing companies

Purchase Tier 2 ($7,500)

The Business-First AI Framework

A decision system from language to execution—designed for leaders, not engineers

01

AI Literacy & Strategic Foundation

Demystify AI without technical overwhelm. Establish shared language and identify what AI can—and cannot—do for your business.

02

Business Strategy & AI Alignment

Connect AI capabilities to business outcomes. Build ROI frameworks and prioritized use cases that align with your strategic goals.

03

Organizational Change & Adoption

Address the human side of transformation. Build change management strategies and overcome resistance across your organization.

04

Data Strategy & AI Infrastructure

Understand data as strategic asset. Make intelligent build/buy/partner decisions without getting lost in technical specs.

05

AI Governance, Ethics & Risk

Establish governance frameworks and address ethical considerations. Manage AI-related risks and build responsible AI practices.

06

Execution & Building Capabilities

Create actionable 90-day implementation plan with owners and milestones. Design AI team structures and success measurement.

Artifacts, Not Promises

You leave every engagement with tangible deliverables ready to present and execute

Board Memos

Executive summaries with clear recommendations

Roadmaps

12-18 month phased implementation plans

Governance Charters

Decision rights and accountability frameworks

Pilot Charters

Ready-to-launch project specifications

Confidence Guarantee

If we can't identify 3 high-confidence use cases in the Diagnostic, I'll extend support at no cost until we do.

No gimmicks—just confidence in delivering value.

The ROI You Can Justify

Conservative value delivered across every engagement tier

$100K–$500K

Avoided costs from failed AI pilots (63% fail without proper strategy)

6–12 months

Faster time to value vs. trial-and-error approaches

80%

Of companies with clear AI strategy see organizational alignment

Top 20%

Join the minority of companies with actionable AI roadmaps

Ready to Turn AI Intent into Execution?

Schedule a 30-minute discovery call to explore which pathway is right for your organization.